MKT 657 Buyer Behavior

For graduate students only. The course introduces a wide range of behavioral concepts, and explores the strategic implications of customer behavior for marketers. The course challenges students to explore the realities and implications of buyer behavior in traditional and e-commerce markets. Key to the course is demonstrating how an understanding of buyer behavior can help to improve strategic decision making.

Credits

4

Prerequisite

MKT 500 and ECO 500.

Corequisite

MKT 610.

Offered

Spring semester.