MKT 656 Digital Marketing

This course explores, from the strategic perspective, the unique marketing challenges and opportunities that electronic marketing presents.  It requires a fundamental grounding in the principles of marketing.  It explores the nexus between e-marketing and traditional marketing activities.  The class incorporates current developments in electronic marketing to acquaint students with the present day e-marketing strategic business models. Students will also learn how to develop and implement the 4Ps in the electronic marketing context.

Credits

4

Prerequisite

MKT 610.

Offered

Summer semester.