Catalog 2013-2014

MKT 692 Learning by Travel: Marketing in International Markets

This course is designed to give students an opportunity to develop personal familiarity with the global environment and some of the issues faced by global managers. Beyond the social and cultural dimensions that the residency explores, the course will focus on developing an increased understanding of global markets, competition and business opportunities.

Credits

4

Offered

January Intersession, May Intersession, Summer