IBS 406 Global Marketing

Not open to graduate students. Prepares students for the global marketing environment by examining marketing in other countries, the marketing implications of cultural and environmental differences, international marketing research, and adaptation of product, price, promotion and distribution decisions to the foreign environment.

Cross Listed Courses

MKT 410

Credits

4

Prerequisite

MKT 300.

Distribution

(W) (IG)

Offered

spring semester