SPM 399 European Sport Management

Sport serves as a global language bridging many cultural and political barriers. As an industry, sport accounts for 2 percent of the worldwide economy. This course examines strategic, operational, cultural and technological factors to prepare future business leaders for success in the competitive sport marketplace.

Credits

2-4

Prerequisite

Either SPM 290 and SPM 395, or MGT 330 and MKT 300.

Offered

spring semester